diff --git a/netlify.toml b/netlify.toml
index a26ab30..ca2f16d 100644
--- a/netlify.toml
+++ b/netlify.toml
@@ -12,10 +12,38 @@
   to = "https://mat.services/:splat"
   force = true
 
+# per asset caching
+
+[[headers]]
+  for = "/font/*"
+  [headers.values]
+    # a year
+    Cache-Control = "public, max-age=31536000"
+
+[[headers]]
+  for = "/image/*"
+  [headers.values]
+    # a month
+    Cache-Control = "public, max-age=2592000"
+
+[[headers]]
+  for = "/*.webp"
+  [headers.values]
+    # a month
+    Cache-Control = "public, max-age=2592000"
+
+[[headers]]
+  for = "/style/*"
+  [headers.values]
+    # a week
+    Cache-Control = "public, max-age=604800"
+
 [[headers]]
   for = "/*"
 
   [headers.values]
+    # baseline cache, one hour
+    Cache-Control = "public, max-age=3600"
     # disable FLoC tracking
     Permissions-Policy = "interest-cohort=()"
     # enable HSTS